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Opportunities Programs
With over twenty-five years of success in linking technology providers to the scientists, medical researchers and clinicians who can most benefit, Coalesce has established many long-term relationships with some of the world's foremost scientific organizations and the key decision makers and opinion leaders in them.
Many such organizations recognize the value that Coalesce brings to their organizations by keeping their scientists abreast of newer technology and service developments. Many have assigned Coalesce a technology liaison person to make sure that we have immediate access to those best able to implement the technology in their organizations.
Likewise, Coalesce has worked with the largest scientific instrumentation, equipment, software and consumables suppliers such as Applera, Varian, Invitrogen, BD Biosciences, GE Healthcare, Mettler Toledo, IBM, Seiko, ThermoFisher, Waters and many others.
This culmination of experience had led to our "Opportunities Program". Opportunities Programs are designed so that Coalesce's Advanced Technology Advisors contact the scientists, medical researchers and clinicians that they believe can derive the most value from the technology, based on what they have told us about their responsibilities, goals and needs.
A Coalesce Opportunities Program takes over the entire lead generation, education, development and qualification process...
Opportunities Programs offers tremendous speed, coverage and cost advantages over all other ways to reach those who can most benefit. Our Opportunities Programs provide the highest return per marketing dollar spent. Coalesce Opportunities Programs effectively utilize LABS site information, selected advertising and show leads, and our advanced technology advisors to:
- Locate and qualify all those with an immediate need.
- Educate, characterize and continue to develop strong working relationships with prospects.
- Work with them to assess the benefit of the new technology.
- Determine whether the benefit of the technology in solving their problem justifies the cost.
- Determine what the technology needs to satisfy to provide clear reasons for its acquisition.
- Work directly with your sales and technical people to validate the need and value. and to facilitate its adoption and implementation.
A Coalesce Opportunities Program generally replaces the entire lead generation, education, development and qualification process for our clients, and Coalesce only provides opportunities requiring immediate follow up.
This enables your top people to use their expertise to help scientists evaluate and determine the feasibilty of adopting the technology in the short term, rather than spending their time trying to discover whom they should be talking to. These programs provide the highest return per marketing dollar spent. Coalesce Opportunities Programs's effectively utilize LABS™ Database to identify multiple groups inside the target organization to build desire and momentum. The program is conduced by Coalesce's advancted technology advisors (all degreed scientists) in conjunction with your business development and sales group.