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Market Research Overview
Coalesce Market Research Programs characterize the markets of greatest opportunity for your new or existing products and services through discussions with key professionals who are known to us via our LABS™ Database.
Our analysts determine the prospects' motivations for considering one manufacturer's product over another and the actions needed to accelerate your product to top market share. LABS Database is then utilized to characterize the market size and to forecast sales volume. This allows your business to accurately assess the real revenue potential of your new products or to assess new markets for your existing products.
Most market research projects include more than one type of market research. To view the various types of research that Coalesce offers, click on the links to the left.
Over 650 clients in the life and physical science sectors have made great strides by implementing strategic advantages discovered in Coalesce's market research. Coalesce's experience includes research in BioInformatics, Chips & Arrays, High Throughput Synthesis, High Throughput Screening, Nanotechnology, Cell Analysis, Gene Analysis, Proteomics, BioAnalytical Instrumentation, and many other proprietary technologies.
Research has included identifying major opportunities for new technologies, identifying partnership opportunities to exploit these applications, specifying winning products based on the judgments of potential buyers, finding the optimum positioning to achieve major market share, quantifying the maximum revenue as a function of price, and analyzing the strengths and weaknesses of competition.
Our programs research brand and name recognition, market projections, market perceptions, product design, prototype finalization, product pricing, and strategic alliances/ partnerships. As the result of one recent market research project, our Coalesce research team discovered that the market demand for a client's high throughput synthesis robotics system greatly exceeded expectations. Our client used the new information to confidently increase their production.